The Latest Influencer Brand

Photo by: Camila Coelho

Camila Coelho is a 32-year-old Brazilian influencer. She started a blog in 2010, which led to a YouTube channel that now has 4.7 million subscribers, which led her to create an Instagram account that has 8.8 million followers. 

Camila is a well-known fashion and beauty blogger. She has graced the cover of Haper’s Bazaar, attended the Met Gala with Diane von Furstenberg, and became the first influencer to collaborate with Lancôme to create a line of lipsticks. 

In 2019, Coelho launched an in-house clothing brand with Revolve. She has been working with Revolve for over four years and has built a strong relationship with the company. 

She spoke with People Magazine in 2019, saying, “I have worked with Revolve for more than four years now, and when it came to creating my own brand, I couldn’t ask for a more trustworthy partner to align with. I’m so grateful to have their support!”

She worked on this collection for an entire year and was heavily involved in sketching, designing, and redesigning. Coelho gets most of her fashion inspiration from real life women, fashion week shows, street style, and her Brazilian heritage. She also says she feels most inspired when in Paris. 

Her collection with Revolve debuted with 70 pieces that range in price from $88 to $398. The collection also featured a size range from XXS to XL. Coelho has dropped several new collections with Revolve since the original launch. 

Coelho has worked with well-known luxury brands such as Louis Vuitton, Dior, Marc Jacobs, and Gucci. 

Coelho has been interested in beauty since she was six years old, putting on red lipstick for her passport photo. She grew up learning secret hair mask and skin cream recipes that belong to her grandmother. In college, she worked at the Dior makeup counter at Macy’s and eventually started her own business as a makeup artist.

Her latest business venture has been creating a beauty brand of her own. Coelho founded the beauty brand called Elaluz. The name means “she is light” in Camila’s native language, Portuguese. 

She pulls a lot of inspiration for almost everything she creates from her Brazilian heritage.  

The brand focuses on inclusivity, sustainability, and transparency. The formulas are made with no parabens, sulfates, GMOs, silicones, or artificial fragrances. The brand is also cruelty-free, gluten-free, vegan, and leaping bunny certified.

She took a risk and chose to launch her brand in the middle of a pandemic. 

In an article by Elle Magazine, Coelho said, “If I had created a brand four years ago, three years ago even, it would have been probably a full line. Through the years and becoming more mature, I realized that I need essentials, and I never thought in my life that these two products were going to be dropped during quarantine.”

The collection so far consists of all-day beauty water, beauty oil, 24k lip therapy, along with a lip and cheek stain. Products start at $28 and go up to $55. She plans to expand to hair, makeup, and skincare.

Sarah Limas



Leave a Reply

Your email address will not be published. Required fields are marked *