Sydney Schiff is a Senior Account Executive at Wetherly Group. She gets to work with well-known brands like Rebbeca Minkoff, ba&sh, Thursday Boots, and Calzedonia Group.
In her role at Wetherly Group, she is responsible for press and influencer marketing. She also oversees a team that handles sample trafficking and loans, which means that products are loaned to PR publications to be gifted to an influencer client to gain publicity for the product.
She studied Advertising and Marketing at the Fashion Institute of Technology. Her first internship was at a coffee shop where she got to style the store and did PR and social media for the store. She also interned at Alice + Olivia.
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