According to a 2017 CareerBuilder survey, 70 percent of employers use social media to screen applicants before hiring.
This was about three years ago, so we can only imagine how much that percentage has increased over the years as social media has continued to become even more popular.
Workopolis says, “More than half of hiring managers say that they’re looking to see if the candidate will be a good fit with the corporate culture. 45 percent are researching potential candidates to find out more about their qualifications for the job. Almost 44 percent of hiring managers want to see if a candidate is creative.”
These are all essential things that you should include throughout your social media. Show them your personality, show them your qualifications, and show them just how creative you can be! Social media can be something fun you use to share pictures with family and friends, but it can also be a great tool to land you a future job or internship.
- Make sure you have an informative Instagram, Twitter, or Facebook bio. By doing so, you are letting future employers get to know you very briefly.
- Try creating a shortlist in your bio that includes where you work, what you’re passionate about, and extracurricular activities.
- Use specific keywords relevant to your industry.
- Link to a personal blog or linked-in.
- Provide some sort of way for your followers to get in contact with you.
- First things first, make sure your profile picture is of your face.
- Take a moment to sort through existing posts. Delete or archive any photos that don’t represent your personal/professional brand.
- Edit old captions that may be inappropriate.
- Try to post something either once a week or once a month relevant to your career or your personal projects.
- Make sure your captions are representative of your personality.
- Friends within your industry.
- Brands relevant to your industry.
- Industry professionals.
- Companies you’d like to work for.
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