5 Black-Owned Beauty Brands to Shop Now

Black Girl Sunscreen @blackgirlsunscreen 

It’s Black History Month in 2021, so we’re celebrating and honoring BIPOC folks by sharing their businesses, products and stories. We’re starting off with one of the most important things a woman can have in her arsenal — a good skin care routine! Today, I’m sharing five Black-owned beauty brands that are making their mark in the beauty world and serving us everything we need.

You know how sunscreen leaves that annoying white residue every time you use it? Yeah, eww. 

Shontay Lundy made it her mission to create a sunscreen that left no residue and specially formulated for the BIPOC consumer. No matter what your skin color is, you need sunscreen to protect you from sunburns (duh!), wrinkles and the big C. Lundy’s Black Girl Sunscreen is vegan and cruelty-free and comes in SPF 30 and made for everyday use. 

Her sunscreen, which she created in 2016 in Miami, Florida, made it on all the beauty wishlists last year and continues to grow in popularity ‘cause it’s just that good. The sunscreen is now available at select Target stores. 

Next on Lundy’s to-do list is a new formula with SPF 50 made just for BIPOC kids. 

Hyper Skin @gethyperskin

Hyper Skin is a skin care brand founded by Desiree Verdejo with the main focus on tackling hyperpigmentation and replacing it with glow. 

Hyperpigmentation can be one of the toughest skin issues to balance, so if you struggle with this, Hyper Skin is the brand to try first. Having dealt with hyperpigmentation herself and not seeing any products targeted specifically to counter it, Verdejo set out to be that brand. 

You can now find her line at Urban Outfitters, Revolve and Madewell. Next step: taking over the world?

Dehiya Beauty @dehiyabeauty

This ethically-sourced, 100% natural and organic, vegan skin care line was inspired by Moroccan folk beauty practices after founder and CEO Dr. Mia Chae Reddy apprenticed with a fourth generation Moroccan herbalist. Named after a powerful female warrior Dehiya, the line is influenced by beauty traditions that passed down through generations. 

The line focuses on quality over quantity when it comes to skin care routines. You’ll find that their products have multiple uses like the Biru Balm, which is meant to soothe your skin but also relieve muscle aches and menstrual cramps. Oh, and it’s a “full spectrum CBD” product too. 

But you won’t just have great skin after using their products. You’ll also feel good buying from them since they donate 2% of their profits annually to human rights, racial justice and disaster relief funds. Talk about a full package. 

Beauty Bakerie @beautybakeriemakeup

Here’s another brand you’ll find at Target! 

This vegan and cruelty-free brand was started by Cashmere Nicole in 2011 after battling and defeating breast cancer. During that time, she became aware of how important good health was and decided to create a makeup line that everyone could use. 

But she didn’t stop there. Nicole’s passion for helping others has grown to multiple philanthropic efforts like her non-profit Sugar Homes, which she created in 2016 to help and provide aid for orphans in parts of Africa. She’s also heavily involved in supporting other Black-owned businesses and fighting for racial justice. 

Jacq’s @shopjacqs

Barbara Jacques does not mess around. She found out she had an ovarian tumor and pregnant on the same day, and then decided it was time to start a skin care line. Talk about #goals. She saw it as an opportunity to create non-toxic products that she would be able to use in pregnancy and while undergoing cancer treatment. 

Locally sourced from Miami, Florida, all Jacq’s ingredients are organic, vegan and cruelty-free. You’ll find products to help acne-prone skin, sensitive skin and aging, and combat skin issues such as hyperpigmentation, acne and rosacea. And it’s especially made for women of color. What more could you want?!

There’s an endless list of amazing Black-owned beauty brands that are making a difference in the industry and in the world. This is just a starting list to welcome you to the world of BIPOC skin care, but more than that, this is to show how important it is to support these brands and give them their rightful place in the industry. Oh, and your skin will thank you for it!

Happy shopping!

Sally Espinosa

Follow me on IG @sallythatprgirl!

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